A form of pseudo-love which is not infrequent and is often experienced as the "great love" is idolatrous love. If a person has not reached the level where he has a sense of identity, of I-ness, rooted in the productive unfolding of his own powers, he tends to "idolize" the loved person. He is alienated from his own powers and projects them into the loved person, who is worshiped as the summum bonum, the bearer of all love, all light, all bliss. In this process he deprives himself of all sense of strength, loses himself in the loved one instead of finding himself. Since usually no person can, in the long run, live up to the expectations of her (or his) idolatrous worshiper, disappointment is bound to occur, and as a remedy a new idol is sought for, sometimes in an unending circle.
What is characteristic for this type of idolatrous love is, at the beginning, the intensity and suddenness of the love experience. This idolatrous love is often described as the true, great love; but while it is meant to portray the intensity and depth of love, it only demonstrates the hunger and despair of the idolator...
excerpt from: Erich Fromm(1956) The Art of Loving
pdf document: Idolatrous Love